In this episode Richard and Nate sit down with the one and only Zac Childs. Zac is the Director of Distributor Sales for Truetone as well as the writer of the column Ask Zac for Vintage Guitar Magazine. Zac spent time on the road as a guitar tech for Brad Paisley and Carrie Underwood as well. Zac is a wealth of knowledge and super great guy! We touch on everything from fun Brad Paisley stories to the history of Truetone in this great episode.
Read MoreIn this episode Richard and Nate sit down with Ian Harrold, who handles all of the media needs of MIRC. The discussion is all about social media and brand strategy using today's technology. If you own or manage a music store or sell guitars online, check out this informative episode to get a handle on your social strategy.
Read MoreIn this episode, we sit down with Cogswheel Music owner Gil Somers. Gil has been selling guitars online since 2008. We talk with him about his approach to selling online, providing good customer service, his process for listing instruments, and much more. Gil is wealth of knowledge and always provides great insights. Take a listen!
Read MoreIn this episode Richard and Nate discuss how important your expectations are. Too low and you can shoot yourself in the foot...too high and you'll never find success.
Read MoreIn this episode Richard and Nate sit down with Charlton Moore of Franklin Strap to discuss selling accessories, the state of the MI industry, and much more. Charlton is extremely knowledgeable and very passionate about the MI industry.
Read MoreIn this episode Richard and Nate discuss the importance of gearing up your music store now for the holiday season. Getting ahead of the curve and having the right inventory and strategy is crucial for capturing all of the success you can during the holidays. If you own or manage a music store or sell guitars online, this episode is a must listen.
Read MoreIn this episode, Richard and Nathan sit down with Dave Clo to discuss music education and more. Dave is an established guitar player, author, and producer. Dave received his bachelor’s degree of music from the University of Cincinnati, College Conservatory of Music in 1987. Dave has recorded and toured extensively with Grammy® and Dove Award nominated artists and is the author of the interactive guitar method series, “You’re In The Band” and the 3-Sided Posters.
Read MoreHow do you beat those summer blues? Traffic into your store can slow way down while everyone is enjoying outdoor activities and family vacations during the summer months. Even online guitar sales tend to slow down. In this episode, we go over some tips and read some listener feedback on how they keep sales and morale high in their music store during the summer heat!
Read MoreIn this episode Richard and Nathan sit down with Josh Touchton of Ludwig drums. Josh is an established authority in the MI industry with an expertise in drums. Whether you sell a ton of drums or want to sell more of them, this is an informative discussion with one of our industries very best.
Read MoreGlen Wolff is highly respected in the Musical Instrument industry. A member of Taylor Guitars for 20 years now, Glen is an expert on guitar hydration. Richard and Nathan sit down and discuss just how important keeping your guitars properly humidified is and why.
Read MoreIn this episode Nathan and Richard sit down with the owner of Maxwell's House of Music, a brick and mortar music store located in Jeffersonville, Indiana. Mark is an industry vet with valuable insights.
Read MoreIn this episode Richard and Nate discuss what you need to be doing to get prepared heading into the NAMM show. If you own a music store or sell guitars online you need to have a plan heading into the show.
Read MoreIt's recently been said the electric guitar is dead or dying. No way! Most industry stats actually suggest the opposite. In this episode, Richard and Nate discuss the Musical Instrument Industry as a whole and specifically how the electric guitar is not going anywhere anytime soon.
Read MoreKeeping yourself healthy is as important as keeping your music store up and running. If you aren't keeping yourself the best you can be - you aren't the best for you family, your employees, or your customers. Join Richard and Nathan as they discuss practical ways to keep yourself healthy and motivated to keep your business thriving.
Read MoreIn this episode Richard and Nate discuss just how important the balance between spending time with your family and managing your business is. If you own or manage a music store or sell guitars online, you know that it can be time consuming, so how do you balance that with a family? The guys answer that question in this episode. Also, they discuss how you can't afford to do business with everyone and that the customer isn't always right.
Read MoreIn this episode Richard and Nate discuss how you can't afford an opinion in your music store. Also, they touch on how focusing on a single transaction can slowly kill your business and encourage a margin losing race to zero. Do you offer spiffs on slow moving items in your music store? If not, listen to what the guys have to say and you may change your mind!
Read MoreIn this episode Richard and Nate discuss just how important your mindset is. If you own or manage a music store or sell guitars online, this episode is a must listen.
Read MoreIn this episode Richard and Nate give a brief overview of why this podcast exists. They also discuss the importance of auditing your business expenses from time to time. The topic of selling guitars and other musical instruments online can be a tricky one, but the guys throw out a few tips to help you navigate those waters.
Read MoreIn this episode Richard and Nate discuss the importance of being intentional with your music store during tax time. They also talk about how your can stand out in the crowd of competition and also a few tips on the importance of keeping customers in your store until the sale is complete.
Read MoreIn this episode Richard and Nathan discuss your music store’s greatest asset…your employees. If you own or manage a music store or sell guitars online this is a must listen.
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